AR unit shipments  will stay stable at 780,000 units.

The predicted fall for VR units is because of weaker-than-expected sales of newly released high-end devices.

Consequently, Hersteller are likely to pivot their sales strategies, shifting their focus to more kosteneffizient offerings.

While Apple’s latest offerings could stimulate some demand, the high price tags attached to these units continue to pose a significant barrier to broader market growth.

MetaQuest 2 continues to maintain its status as this year’s market-leading VR product as the release of Meta Quest 3 has been pushed back to 2024.

Although Apple is projected to launch a new product in 2023, this release is primarily targeted at developers, signifying an accompanying escalation in specifications, features, and, most importantly, cost.

TrendForce anticipates that a significant rise in the VR and AR market, potentially nearing a 40% annual increase in shipments, might not be realized until 2025

IDC reckons the 2023 European AR/VR market will be worth $1.1 billion and $3.4 billion respectively rising, by 2027, to a collective $10.5 billion, with a 2022-6 CAGR of 24.9%.

Source: Electronics Weekly